Since 2011, OMEGA has been a proud supporter of Orbis International, a non-profit organisation dedicated to treating avoidable blindness in some of the world’s most remote regions.
Founded in 1982, Orbis International has successfully carried out programmes in more than 90 countries across the globe. Not only has it performed millions of medical and optical treatments on board its Flying Eye Hospital, the organisation is also dedicated to training new eye care professionals who can continue the great work in the visited locations.
The partnership with OMEGA began with an insightful documentary called Through Their Eyes, and followed OMEGA brand ambassador Daniel Craig on his visit to the Flying Eye Hospital in Mongolia. The film proved to be such an effective tool in raising awareness of Orbis International’s life-changing eye care, that a new documentary, The Hospital in the Sky, was produced in 2015, this time featuring long-time OMEGA brand ambassador Cindy Crawford, who visited the Flying Eye Hospital with her daughter in Peru.
Other OMEGA brand ambassadors have backed this incredible partnership too. In 2015, a series of print advertising featuring Nicole Kidman, Cindy Crawford, Chad le Clos, Michael Phelps and Sergio Garcia was released to highlight the work of Orbis and celebrate World Sight Day on October 8th.
As well as raising awareness through film and advertising, OMEGA supports Orbis in several other ways, including the provision of teddy bears to young patients and the donation of vital funds. Three OMEGA De Ville Prestige watches have been created especially for the cause. Proceeds of their sales are earmarked for the organisation, giving customers a chance to select a fine OMEGA wristwatch and, at the same time, know that they are supporting a fantastic cause.
With so much success so far, the partnership between OMEGA and Orbis is set to continue for many years to come. With the unveiling of a brand new plane, the future is looking very bright.