Sébastien Perret wins the Mido Watch Degn Contest



From left to right: Mr Franz Linder – Mido President, Se1bastien Perret – Winning Designer, Mr Esa Mohamed, – President of the International Union of Architects


Squaring the circle


Sébastien Perret’s sketches reveals the orifices of Big Ben Tower


To tackle the challenge, Sébastien Perret started by closely observing London’s famous monument, then taking a step back. The founder of design agency Etude de Style (based in Neuchâtel, Switzerland) was primarily struck by the imposing, monolithic and slender silhouette of the Westminster clock tower. As you draw closer, an infinite array of details reveal themselves in successive stages. Full and fine features, the shadows of orifices, and the light of the clock face are laid bare in a circular vision of time contained within a square. The watch designed by Sébastien Perret is every bit as magnificent as London’s clock tower. The designer streamlined the neo-Gothic style of the monument, managing to square the circle by revealing the former within the latter. This was the challenge he set himself in order to stay true to Mido’s identity.


Some 3D images to illustrate Sébastien Perret’s project



Tilt angle of MIDO watch



The details of case back



A beautiful movement with pattern oscillating weight will be see through sapphire crytal on square caseback


The Mido Watch Design Contest


Mido officially launched its Watch Design Contest on 20 March 2015 at the Baselworld international watch and jewellery show in Basel. Three designers were invited by the brand to create a new limited-edition timepiece inspired by London’s famous four-sided clock tower. In late April, the names of the three chosen candidates – Swiss architect and designer Eric Giroud, Italian founder and artistic director of Ultravision Design Studio Lorenzo Vallone, and Sébastien Perret – were published on the website http://contest.mido.ch. The three proposals were presented on 30th July and the general public were invited to vote for their favourite model on the contest website until 30th September. The Mido Watch Design Contest’s panel of judges was made up of Esa Mohamed, President of the International Union of Architects, Franz Linder, President of Mido, and, of course, the general public.


The winning designer was announced by president of the jury Esa Mohamed on 15th October in Shanghai at the international ceremony held at the Swatch Art Peace Hotel.


Almost 100,000 participants


The public vote was a resounding success, attracting fans of the brand as well as watchmaking and architecture enthusiasts from around the world. In total, almost 100,000 people from nearly 100 countries helped choose the winner.


The next chapter in Mido’s history


Following the Roman Colosseum for the All Dial collection and the Great Wall of China for the Great Wall collection, Mido is once again paying homage to an iconic architectural creation that has left its mark on history. This symbolic monument will constitute the next chapter in Mido’s history and highlight the essential values that the brand shares with architecture: timeless design based on quality and technical innovation. Note that in 2014, Mido sealed a partnership with the International Union of Architects, the profession’s leading federation, which represents 1.3 million architects around the world.


The new Mido timepiece inspired by Big Ben will be released in the second quarter of 2016 as a limited edition of 500 pieces.


For more information, please would you visit official website of the contest contest.mido.ch