Mido is taking you on a tour of the world’s most iconic monuments in search of some inspiration for its brand new watch.


The journey begins on 25th August and will last for 12 weeks. Travelling through 12 legendary cities, you will discover 60 monuments and today’s most desirable destinations detailed in a lifestyle travel diary. This interactive project will give the general public the chance to designate the architectural gem that will inspire the next Mido watch.


All aboard for a 12-stop journey ! Travel through 12 cities, one of which is home to the monument that will inspire the design of a brand new watch. From Hong Kong to Beijing, Moscow, Tokyo, New York and Mexico City, Mido is preparing to explore the architectural gems of today’s most essential destinations. Video clips together with Facebook and Instagram posts will reveal five preselected monuments per city. From the 60 buildings presented, internet users will then be able to choose and comment on their favourite monument and post photos of their preferred building. On the brand’s website, a pin board will display the snapshots sent in by the general public. What’s more, a new city with details of its monuments and best addresses will be presented each week on the brand’s TIPS & TRIPS blog. One winner will be selected each week and will receive a Mido watch according to his or her overall contribution to the project.


On 10th November, Mido will touch down in Beijing to present the last city in the running for its #BeInspiredByArchitecture campaign. In late 2016, based on the public’s choices, it will then draw up a shortlist of the most popular buildings and choose the monument that will inspire its new watch. One lucky participant will be selected at random to win a trip to the city that houses the selected monument. Meanwhile, the first 3D sketches of the watch will be unveiled at the Baselworld international watch fair in March 2017.


Whether you want to set sail, explore new horizons or discover some unusual places, Mido is taking you to the cities whose architectural works have become highly symbolic ports of call and sources of inspiration for travellers everywhere. So prepare to go around the world in less than 80 days, because the world is so vast and your time, so precious.