MIDO

Timelessness is a mark of true design

Founded in Switzerland in 1918 by Georges Schaeren, Mido is today based in the city of Le Locle, in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish “Yo mido”, meaning “I measure”. Mido’s philosophy combines aesthetics, authenticity and functionality. The refined, understated designs of Mido timepieces endow them with a resolutely timeless quality. Beyond fashion and passing trends, Mido watches are thus distinguished by their durability. Mido shares these essential values with iconic and historic architectural glories. Cutting edge technical innovations, mechanical movements known for their excellence and high quality materials are the three pillars on which the brand’s unique expertise rests. For nearly a century, Mido has been a global benchmark in Swiss made mechanical watches. Mido watches are available from 2,500 official retailers in 50 countries. The brand is part of the Swatch Group, the world leader in watchmaking.