{"id":13730,"date":"2016-04-18T16:34:53","date_gmt":"2016-04-18T09:34:53","guid":{"rendered":"http:\/\/tictacwatch.com\/?p=13730"},"modified":"2016-05-03T17:42:06","modified_gmt":"2016-05-03T10:42:06","slug":"why-omega-wont-launch-a-smart-watch","status":"publish","type":"post","link":"https:\/\/tictacwatch.com\/en\/why-omega-wont-launch-a-smart-watch\/","title":{"rendered":"WHY OMEGA WON&#8217;T LAUNCH A SMART WATCH?"},"content":{"rendered":"<p style=\"line-height: 18.0pt; background: white; margin: 0in 0in 9.2pt 0in;\"><span style=\"font-family: 'Georgia','serif'; color: black;\">Global boss of Omega, Stephen Urquhart, is one of the smartest watchmakers in the world. But when asked about the battle between mechanical watches and smart (or connected) watches he admits his reply sounds a bit stupid.<\/span><\/p>\n<p style=\"line-height: 18.0pt; background: white; margin: 0in 0in 9.2pt 0in;\">\u00a0<a href=\"https:\/\/tictacwatch.com\/wp-content\/uploads\/2016\/04\/Globemaster___Spain_20160308_01.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13652 size-large\" src=\"https:\/\/tictacwatch.com\/wp-content\/uploads\/2016\/04\/Globemaster___Spain_20160308_01-1024x1024.jpg\" alt=\"Globemaster___Spain_20160308_01\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/tictacwatch.com\/wp-content\/uploads\/2016\/04\/Globemaster___Spain_20160308_01-1024x1024.jpg 1024w, https:\/\/tictacwatch.com\/wp-content\/uploads\/2016\/04\/Globemaster___Spain_20160308_01-300x300.jpg 300w, https:\/\/tictacwatch.com\/wp-content\/uploads\/2016\/04\/Globemaster___Spain_20160308_01-150x150.jpg 150w, https:\/\/tictacwatch.com\/wp-content\/uploads\/2016\/04\/Globemaster___Spain_20160308_01-768x768.jpg 768w, https:\/\/tictacwatch.com\/wp-content\/uploads\/2016\/04\/Globemaster___Spain_20160308_01-1536x1536.jpg 1536w, https:\/\/tictacwatch.com\/wp-content\/uploads\/2016\/04\/Globemaster___Spain_20160308_01-195x195.jpg 195w, https:\/\/tictacwatch.com\/wp-content\/uploads\/2016\/04\/Globemaster___Spain_20160308_01-230x230.jpg 230w, https:\/\/tictacwatch.com\/wp-content\/uploads\/2016\/04\/Globemaster___Spain_20160308_01-370x370.jpg 370w, https:\/\/tictacwatch.com\/wp-content\/uploads\/2016\/04\/Globemaster___Spain_20160308_01-159x159.jpg 159w, https:\/\/tictacwatch.com\/wp-content\/uploads\/2016\/04\/Globemaster___Spain_20160308_01.jpg 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p style=\"line-height: 18.0pt; background: white; margin: 0in 0in 9.2pt 0in;\"><span style=\"font-family: 'Georgia','serif'; color: black;\">&#8220;God gave us two wrists,\u201d he tells<span class=\"apple-converted-space\"><i>\u00a0<\/i><\/span><em><span style=\"font-family: 'Georgia','serif';\">GQ<\/span><\/em><span class=\"apple-converted-space\">\u00a0<\/span>Australia. \u201cIf people want to have a connected watch, they can put it on one and have a beautiful mechanical watch on the other.\u201d<\/span><\/p>\n<p style=\"line-height: 18.0pt; background: white; margin: 0in 0in 9.2pt 0in;\">\u00a0<\/p>\n<p style=\"line-height: 18.0pt; background: white; margin: 0in 0in 9.2pt 0in;\"><span style=\"font-family: 'Georgia','serif'; color: black;\">Or put another way, the CEO and President of mighty Omega doesn\u2019t feel any threat from smart watches, at least not yet. \u201cI still think when anybody buys a good watch, the reason is emotional,\u201d he tells GQ Australia. \u00a0Urquhart who started his career at Omega in 1968 and has been president there since 1999, is sticking to his knitting, creating mechanical pieces that keep time as perfectly as possible. While he\u2019ll never say never, he says has no plans for Omega to join the connected watch trend.<\/span><\/p>\n<p style=\"line-height: 18.0pt; background: white; margin: 0in 0in 9.2pt 0in;\">\u00a0<\/p>\n<p style=\"line-height: 18.0pt; background: white; margin: 0in 0in 9.2pt 0in;\"><span style=\"font-family: 'Georgia','serif'; color: black;\">The mood in Baselworld \u2013 the world\u2019s biggest and glitziest watch fair \u2013 was a touch somber this year with sales for Swiss watches down, mostly due to expensive watches falling from favour in China and Hong Kong. Urquhart says the segments where Omega plays are thriving, but he admits to being a bit worried about the state of the world. \u201cYou\u2019ve got terrorism in France, there\u2019s massive immigration problems in Europe. There are a lot of problems around. At the end of the day watches are an emotional product. You have to be in a good frame of mind to make that step to buy one.\u201d<\/span><\/p>\n<p style=\"line-height: 18.0pt; background: white; margin: 0in 0in 9.2pt 0in;\">\u00a0<\/p>\n<p style=\"line-height: 18.0pt; background: white; margin: 0in 0in 9.2pt 0in;\"><span style=\"font-family: 'Georgia','serif'; color: black;\">Which is perhaps why watchmakers, more than ever, are riffling through their archives for inspiration from the legends and icons of their past. In Omega\u2019s case that means the Speedmaster, the watch worn by Buzz Aldrin when he landed on the moon. What could be more legendary than that?<\/span><\/p>\n<p style=\"line-height: 18.0pt; background: white; margin: 0in 0in 9.2pt 0in;\">\u00a0<\/p>\n<p style=\"line-height: 18.0pt; background: white; margin: 0in 0in 9.2pt 0in;\"><span style=\"font-family: 'Georgia','serif'; color: black;\">Omega\u2019s new Speedmaster Moonphase features on many of the short lists of the best new watches on show at Baselworld 2016. It also picks up two of the big trends \u2013 moonphases and navy dials. \u00a0The bezel is made of blue ceramic with a liquid metal tachymeter. The dial is a sun-brushed blue with a couple of judiciously placed red highlights. \u00a0<\/span><\/p>\n<div id=\"attachment_13581\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/tictacwatch.com\/wp-content\/uploads\/2016\/03\/SP_Moonphase_Fuite_1600x900.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13581\" class=\"wp-image-13581 size-large\" src=\"https:\/\/tictacwatch.com\/wp-content\/uploads\/2016\/03\/SP_Moonphase_Fuite_1600x900-1024x576.jpg\" alt=\"SP_Moonphase_Fuite_1600x900\" width=\"1024\" height=\"576\" srcset=\"https:\/\/tictacwatch.com\/wp-content\/uploads\/2016\/03\/SP_Moonphase_Fuite_1600x900-1024x576.jpg 1024w, https:\/\/tictacwatch.com\/wp-content\/uploads\/2016\/03\/SP_Moonphase_Fuite_1600x900-300x169.jpg 300w, https:\/\/tictacwatch.com\/wp-content\/uploads\/2016\/03\/SP_Moonphase_Fuite_1600x900-768x432.jpg 768w, https:\/\/tictacwatch.com\/wp-content\/uploads\/2016\/03\/SP_Moonphase_Fuite_1600x900-1536x864.jpg 1536w, https:\/\/tictacwatch.com\/wp-content\/uploads\/2016\/03\/SP_Moonphase_Fuite_1600x900-230x129.jpg 230w, https:\/\/tictacwatch.com\/wp-content\/uploads\/2016\/03\/SP_Moonphase_Fuite_1600x900-370x208.jpg 370w, https:\/\/tictacwatch.com\/wp-content\/uploads\/2016\/03\/SP_Moonphase_Fuite_1600x900.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><p id=\"caption-attachment-13581\" class=\"wp-caption-text\">Speedmaster Moonphase_30433445203001<\/p><\/div>\n<p style=\"line-height: 18.0pt; background: white; margin: 0in 0in 9.2pt 0in;\"><span style=\"font-family: 'Georgia','serif'; color: black;\">The 44mm chronometer has 368 components and three subdials \u2013 one with a minute and hour recorder, one that shows the second hand and the date and the third showing the cycle of the moon. The moon, as ancient Egyptians figured out, has a cycle of 29.5 days, which is pretty hard to record in a watch designed for hours and dates. Somehow Omega makes that lunar cycle work so well it only needs to be adjusted once every ten years. To boot: the moon is drawn up from actual NASA maps and should you have a magnifier handy, you can spy Buzz Aldrin\u2019s bootprint in the Sea of Tranquility.<\/span><\/p>\n<div id=\"attachment_13725\" style=\"width: 989px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/tictacwatch.com\/wp-content\/uploads\/2016\/04\/Speedmaster-moonphase_304.33.44.52.031.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13725\" class=\"wp-image-13725 size-large\" src=\"https:\/\/tictacwatch.com\/wp-content\/uploads\/2016\/04\/Speedmaster-moonphase_304.33.44.52.031-979x1024.jpg\" alt=\"Speedmaster moonphase_304.33.44.52.031\" width=\"979\" height=\"1024\" \/><\/a><p id=\"caption-attachment-13725\" class=\"wp-caption-text\">Speedmaster Moonphase_30433445203001<\/p><\/div>\n<p style=\"line-height: 18.0pt; background: white; margin: 0in 0in 9.2pt 0in;\"><span style=\"font-family: 'Georgia','serif'; color: black;\">\u201cWe had this cool idea of having the foot print,\u201d Urquhart says. \u201cIt\u2019s a great story, the Apollo mission. \u201cNo one is going to go around with a magnifier glass looking at the moon print. But it\u2019s a tongue in cheek reminder of the story behind this watch.\u201d<\/span><\/p>\n<div id=\"attachment_13723\" style=\"width: 692px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/tictacwatch.com\/wp-content\/uploads\/2016\/04\/Speedmaster-moonphase_304.33.44.52.03.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-13723\" class=\"wp-image-13723 size-large\" src=\"https:\/\/tictacwatch.com\/wp-content\/uploads\/2016\/04\/Speedmaster-moonphase_304.33.44.52.03-682x1024.jpg\" alt=\"Speedmaster moonphase_304.33.44.52.03\" width=\"682\" height=\"1024\" \/><\/a><p id=\"caption-attachment-13723\" class=\"wp-caption-text\">Speedmaster Moonphase_30433445203001<\/p><\/div>\n<p style=\"line-height: 18.0pt; background: white; margin: 0in 0in 9.2pt 0in;\"><span style=\"font-family: 'Georgia','serif'; color: black;\">Urquhart started at Omega just a year before Buzz Aldrin\u2019s landing. As President he\u2019s ensured Omega is one of Switzerland\u2019s best performing watch companies, helped by its association with events like the Olympics and James Bond 007. The brand is also making a virtue of its timepieces&#8217; superior anti-magnetic properties and has worked with Switzerland\u2019s government metrology institute, METAS, to create a new standard in watch-keeping, the Master Chronometer. Omega will release 62 new Master Chronometer watches in 2016 \u2013 the Moonphase among them \u2013 and the brand is on track to have all its watches certified by METAS by 2020.\u00a0<\/span><\/p>\n<p style=\"line-height: 18.0pt; background: white; margin: 0in 0in 9.2pt 0in;\">\u00a0<\/p>\n<p style=\"line-height: 18.0pt; background: white; margin: 0in 0in 9.2pt 0in;\"><span style=\"font-family: 'Georgia','serif'; color: black;\">\u201cWe have to be consistent, that\u2019s what people want in a world that\u2019s a little bit scary, Urquhart says. \u201cThey want to be assured.\u201d<\/span><\/p>\n<p style=\"line-height: 18.0pt; background: white; margin: 0in 0in 9.2pt 0in;\">&lt;According to GQ&gt;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global boss of Omega, Stephen Urquhart, is one of the smartest watchmakers in the world. But when asked about the battle between mechanical watches and smart (or connected) watches he admits his reply sounds a bit stupid. \u00a0 &#8220;God gave us two wrists,\u201d he tells\u00a0GQ\u00a0Australia. \u201cIf people want to have a connected watch, they can [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":13729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2365,2437,2358,2359],"tags":[],"class_list":["post-13730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-news-2","category-home-en","category-news-2","category-omega-news-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WHY OMEGA WON&#039;T LAUNCH A SMART WATCH?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tictacwatch.com\/en\/why-omega-wont-launch-a-smart-watch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WHY OMEGA WON&#039;T LAUNCH A SMART WATCH?\" \/>\n<meta property=\"og:description\" content=\"Global boss of Omega, Stephen Urquhart, is one of the smartest watchmakers in the world. But when asked about the battle between mechanical watches and smart (or connected) watches he admits his reply sounds a bit stupid. \u00a0 &#8220;God gave us two wrists,\u201d he tells\u00a0GQ\u00a0Australia. \u201cIf people want to have a connected watch, they can [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tictacwatch.com\/en\/why-omega-wont-launch-a-smart-watch\/\" \/>\n<meta property=\"og:site_name\" content=\"Tic Tac Watches\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/tictacwatch.co\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-18T09:34:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-05-03T10:42:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mlolxslmvnry.i.optimole.com\/6_iM_C8.6L9V~38948\/w:2000\/h:1350\/q:auto\/https:\/\/tictacwatch.com\/wp-content\/uploads\/2016\/04\/Speedmaster-moonphase_304.33.44.521231.jpg\" \/>\n\t<meta property=\"og:image:width\" 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